Reading books on content creation can provide valuable insights and strategies for success in the digital media industry. These books offer practical advice and techniques to help content creators build and scale their online businesses. From understanding the psychology of viral content to honing your copywriting skills, these books cover all topics crucial to content creation.

Key Takeaways:

  • Gain valuable insights and strategies by reading books on content creation for success in the digital media industry
  • Practical advice and techniques to help build and scale your online business
  • Understand the psychology of viral content and how to create it
  • Hone your copywriting skills to effectively communicate with your audience
  • Learn from experts in the field and apply their knowledge to your content creation journey

1. Contagious by Jonah Berger

Contagious” by Jonah Berger is a highly acclaimed content creation book that delves into the fascinating world of word-of-mouth marketing. Viral content is an important theme in his book as well. Berger describes the factors that influence why certain ideas, products, and campaigns become contagious while others fail to gain traction.

One of the key insights from “Contagious” is Berger’s six-step framework known as STEPPS, which stands for Social Currency, Triggers, Emotion, Public, Practical Value, and Stories. According to Berger, these elements play a crucial role in making content easy to share and increasing its chances of going viral.

“We share things that make us look good,” Berger explains in “Contagious.” “We share things that trigger emotions and inspire us. We share things that are practical and provide value to others. And we share things that tell a compelling story.”

Through examples and case studies, Berger shows how brands have successfully applied the STEPPS framework to drive word-of-mouth marketing and create contagious content. By understanding the psychology behind sharing, content creators can gain valuable insights and strategies to enhance their marketing efforts.

Examples of Contagious Content

Brand Contagious Content
Blendtec The “Will It Blend?” video series showcasing the blender’s ability to blend unusual objects such as smartphones and golf balls.
Dove The “Real Beauty” campaign challenging beauty standards and promoting body positivity.
Ikea The “Bookbook” video parodying Apple product launches by showcasing Ikea’s catalog as a revolutionary device.
Oreo The “Dunk in the Dark” tweet during the Super Bowl blackout, showcasing real-time marketing and wit.

2. Launch by Jeff Walker

In his book “Launch”, Jeff Walker explains a proven product launch formula for selling digital products. Walker’s strategies have been successful for top online creators and entrepreneurs. This makes this book on content creation an even more valuable resource for content creators looking to maximize their product launches. The book covers every aspect of the launch process. Everything from creating compelling offers to structuring effective sales pages and email campaigns is explained in detail. By following Walker’s step-by-step blueprint, content creators can increase their chances of a successful product launch and achieve sales.


One of the key highlights of “Launch” is the emphasis on creating irresistible offers. Walker provides detailed insights and techniques for crafting offers that captivate and engage the audience, driving them to take action. Additionally, this book on content creation explores the importance of building anticipation and excitement leading up to the launch. He combines this with strategies for effectively communicating the value and benefits of the product. Walker’s approach is based on years of experience and real-world case studies, making it a reliable and actionable guide for content creators.

In “Launch,” Jeff Walker also delves into the power of social proof and leveraging existing networks for successful product launches. He shares effective tactics for building anticipation and excitement through pre-launch content and engagement with potential customers. Walker also highlights the importance of nurturing relationships with prospects, as well as leveraging affiliates and partners to expand reach and drive sales. By following the strategies in “Launch,” content creators can create buzz around their product and generate interest even before the launch date.

Key Takeaways from “Launch” by Jeff Walker

  • Create an irresistible offer that captivates the audience.
  • Build anticipation and excitement leading up to the launch.
  • Effectively communicate the value and benefits of the product.
  • Utilize social proof and leverage existing networks for successful launches.
  • Nurture relationships with prospects and engage affiliates and partners.

3. Superfans by Pat Flynn

“Superfans” by Pat Flynn is an insightful content creation book that explores the importance of audience activation and building a movement around your content. Flynn emphasizes the value of trust-building and authentic relationships with your audience, offering practical strategies to engage and connect with your fans.

This book on content creation provides a step-by-step guide on how to turn your casual audience into raving superfans. Flynn emphasizes the power of creating a sense of community and putting the needs of your audience first. By understanding their desires and delivering valuable content, you can build a following that supports for your brand.

One of the key takeaways from “Superfans” is the emphasis on giving consistent value to your audience. Flynn encourages content creators to go above and beyond their audience’s expectations, creating a memorable and impactful experience that keeps fans coming back for more. By implementing the strategies outlined, content creators can build a tribe of superfans who consume their content and promote and support their brand.

4. Copywriting Secrets by Jim Edwards

In the world of content creation, powerful copywriting is important for the effective of selling products and engaging with your audience. “Copywriting Secrets” by Jim Edwards is a must-read for anyone looking to enhance their sales copywriting skills and craft excellent product descriptions and sales emails.

The power of Persuasive Copywriting

Edwards dives deep into the art of persuasive copywriting. He provides valuable insights and practical techniques to captivate your audience and drive conversions. From understanding the psychology behind persuasive language to structuring your sales messages, this book on content creation offers a wealth of knowledge for content creators looking to master the art of copywriting.

“Great copy is the secret sauce in marketing. It is the difference between making a sale or not. It can be the difference between a profitable business and a struggling one.” – Jim Edwards

Creating Irresistible Product Descriptions

One of the key focuses of “Copywriting Secrets” is helping content creators write persuasive and engaging product descriptions. Edwards shares proven formulas and techniques to create product descriptions that highlight the unique benefits and features of your products. This entices potential customers to make a purchase.

Mastering Sales Emails

In addition to product descriptions, effective sales emails play a crucial role in driving conversions. “Copywriting Secrets” equips content creators with the skills to craft compelling email funnels that grab attention, build interest, and inspire action. Edwards provides valuable tips on subject lines, email structure, and persuasive language. These techniques have the potential to significantly impact the success of your sales campaigns.

Key Takeaways From “Copywriting Secrets” by Jim Edwards

  • Understanding the psychology behind persuasive copywriting
  • Creating captivating and persuasive product descriptions
  • Crafting compelling sales emails that drive conversions
  • Gaining valuable insights and techniques to enhance sales copywriting skills

5. Dotcom Secrets by Russell Brunson

In the highly competitive online business landscape, it’s crucial to have a solid understanding of how to build and optimize your sales process. That’s where “Dotcom Secrets” by Russell Brunson comes in. This book is a goldmine of valuable strategies and insights for entrepreneurs looking to succeed in the digital world.

Brunson’s book on content creation dives into the fundamentals of building an online business. He emphasizes the importance of sales funnels and high-converting sales pages. Brunson provides practical advice on how to structure and optimize the sales process to maximize conversions and revenue. Russel Brunson is a New York Times Best Seller, and has a following of millions of people. The books he writes, on content creation or otherwise, are definitely wordy of your time.

Key Topics Covered in Dotcom Secrets

  • The importance of building a solid sales funnel
  • Strategies for driving targeted traffic to your website
  • Converting website visitors into paying customers
  • Tactics for upselling and maximizing customer value

One of the concepts in “Dotcom Secrets” is Brunson’s focus on creating offers that capture the attention and interest of customers. He provides a step-by-step guide on crafting compelling sales messages that resonate with your target audience.

“Dotcom Secrets” is a must-read for anyone looking to take their online business to the next level. Brunson’s expertise and practical advice make this book an invaluable resource for entrepreneurs and content creators alike.”

Key Takeaways from Dotcom Secrets

  • Building an effective sales funnel is crucial for online success.
  • Targeted traffic is the lifeblood of any online business.
  • Creating irresistible offers can significantly boost conversions.
  • Upselling and maximizing customer value are essential for long-term business growth.
  • Optimizing your sales process can lead to exponential revenue growth.

6. Steal Like an Artist by Austin Kleon

“Steal Like an Artist” by Austin Kleon is a thought-provoking book that encourages content creators to tap into their creativity and find their unique voice. Kleon emphasizes the idea that nothing is truly original, and that the key to creativity lies in embracing inspiration from existing ideas. Through practical advice and personal anecdotes, he encourages readers to approach content creation with an open mind and to experiment with different techniques.

In this book on content creation, Kleon emphasizes the importance of finding your own unique voice as a content creator. He suggests that the best way to develop your own style is to experiment with influences and techniques, combining them in new and exciting ways. By truly understanding and appreciating the work of others, content creators can learn from what works and what doesn’t. This way, ultimately finding their own creative path.

“Steal Like an Artist” is a refreshing perspective on creativity that challenges the notion of originality. It reminds content creators that inspiration can be found everywhere. By embracing the work of others, content creators can develop their own unique style. Kleon’s book on content creation is a valuable resource for anyone looking to unlock their creativity and stand out.

Key takeaways from “Steal Like an Artist”

  • Embrace inspiration from existing ideas and styles.
  • Experiment with different influences and techniques.
  • Find your own unique voice as a content creator.
  • Learn from what works and what doesn’t.
  • Combine different influences to develop your own creative path.

By following the principles outlined in “Steal Like an Artist,” content creators can tap into their creativity, find their unique voice, and produce engaging and original content.

7. Everybody Writes by Ann Handley

When it comes to content creation, having a strong writing strategy is crucial for engaging your audience and creating quality content. That’s where “Everybody Writes” by Ann Handley comes in. This book serves as a go-to guide for both experienced writers and those just starting out in the content creation field.

In “Everybody Writes,” Handley emphasizes the importance of having a clear mission for your content and provides practical tips for elevating your writing skills. From crafting compelling headlines to creating engaging introductions, Handley’s insights can help content creators capture the attention of their audience. She also stresses the value of storytelling and authenticity in creating content that resonates with readers.

Handley’s book on content creation goes beyond just writing strategy and delves into the tactical aspects of writing as well. She provides help on grammar and style, ensuring that your content is not only engaging but also error-free and polished. Her tips can help content creators elevate their writing skills and produce content that is not only informative, but also enjoyable to read.

Ultimately, “Everybody Writes” is a valuable resource for any content creator looking to improve. They will learn to improve their writing strategy and produce engaging content. Whether you’re a seasoned writer or just starting out, Handley’s insights can help you develop the skills and techniques needed to captivate your audience and stand out.

8. Content Chemistry by Andy Crestodina

In the book Content Chemistry by Andy Crestodina, content creators are presented with practical strategies and formulas to enhance their content marketing efforts. One key aspect emphasized in this book is the development of a strong content mission statement. By defining a clear mission for your content, you can align your efforts and create content that resonates with your target audience.

“A content mission statement is a concise statement that outlines the purpose, goals, and target audience of your content.”

Another crucial topic covered in Content Chemistry is search engine optimization (SEO). Crestodina provides insights into optimizing your content to rank higher in search engine results and attract organic traffic. By implementing SEO best practices, content creators can increase their visibility and reach a wider audience.

Content Implementation Strategies

The content creation book also delves into effective content implementation strategies. Crestodina explores various channels and formats for distributing content, such as blog posts, social media, and email marketing. By understanding the strengths and nuances of each channel, content creators can optimize their content distribution and maximize its impact.

Overall, Content Chemistry offers a comprehensive guide to content marketing. It explains everything from crafting a content mission statement to implementing and distributing content effectively. With practical advice and actionable insights, this book equips content creators with the tools and knowledge necessary to succeed.

Key Takeaways from Content Chemistry

  • Develop a clear content mission statement to align your content efforts.
  • Optimize your content for search engines to increase visibility and attract organic traffic.
  • Implement content effectively across various channels and formats for maximum impact.

9. They Ask, You Answer by Marcus Sheridan

“They Ask, You Answer” by Marcus Sheridan is a game-changing book for content creators looking to excel in inbound sales and content marketing. Sheridan emphasizes the importance of focusing on the needs and questions of the modern digital consumer. By providing transparent and helpful information, content creators can build trust, engage with their audience, and drive conversions.

In this book on content creation, Sheridan shares strategies and insights on how to implement the “They Ask, You Answer” mindset. He guides readers through the process of identifying the questions and concerns of their audience, and how to address them through valuable content. By understanding the digital consumer’s mindset, content creators can create content that resonates and drives results.

This book also delves into the power of content marketing in building a strong online presence and driving organic growth. Sheridan provides practical tips on creating compelling content that educates, inspires, and builds trust with the audience. From blog posts to videos and podcasts, content creators can learn how to leverage various formats to maximize their impact and reach.

Key Takeaways from They Ask, You Answer

  • Put the customer’s questions at the forefront of your content strategy.
  • Provide transparent and helpful information to build trust with your audience.
  • Create content that addresses common concerns and objections to drive conversions.
  • Embrace content marketing as a powerful tool for organic growth and audience engagement.

This book serves as a valuable resource for understanding the digital consumer and building a successful online presence.


As a content creator, reading is crucial to stay ahead in the ever-evolving digital media industry. Reading books specifically for content creators provides a wealth of knowledge, strategies, and inspiration. These books on content creation offer insights into mastering copywriting skills. They provide everything to understand the psychology behind viral content, and honing writing techniques to engage audiences effectively.

By delving into these content creation books, content creators can gain valuable knowledge on building and scaling online businesses. From developing a content mission statement to optimizing content for search engines, these books equip content creators with the tools to succeed in the competitive marketplace. The secrets shared by successful authors like Jonah Berger, Pat Flynn, and Jim Edwards can empower content creators to build authentic relationships with their audience and prioritize their needs.


Are these books specifically for content creators in the digital media industry?
Yes, these books are specifically targeted towards content creators looking to succeed in the digital media industry.

Can these books help me understand the factors that make content go viral?
Absolutely! “Contagious” by Jonah Berger delves into the psychology behind viral content and provides insights on how to replicate successful campaigns.

Will “Launch” by Jeff Walker help me in selling digital products effectively?
Yes, “Launch” provides a step-by-step blueprint and the Product Launch Formula for successfully launching and selling digital products.

Does “Superfans” by Pat Flynn offer advice on building trust with my audience?
Yes, “Superfans” delves into gaining trust, activating your audience, and building a community around your business.

Will “Copywriting Secrets” by Jim Edwards help me improve my sales copywriting skills?
Definitely! “Copywriting Secrets” offers proven formulas and insights on writing compelling sales copy, including product descriptions and sales emails.

Can “Dotcom Secrets” by Russell Brunson help me build and scale an online business?
Yes, “Dotcom Secrets” provides strategies for building and optimizing online businesses, focusing on sales funnels and high-converting sales pages.

Will “Steal Like an Artist” by Austin Kleon help me unlock my creativity as a content creator?
Yes, “Steal Like an Artist” offers practical advice and inspiration on embracing inspiration, experimenting, and finding your unique voice as a content creator.

Does “Everybody Writes” by Ann Handley cover both strategic and tactical aspects of writing?
Yes, “Everybody Writes” covers both strategic and tactical aspects, helping content creators develop a clear mission and improve their writing skills.