Most brands don’t have an influencer strategy. In fact, many brands don’t even know what an influencer strategy is. And that’s a big mistake. Why? Because if you want to create a successful brand, you need to reach consumers where they are spending the majority of their time online: on social media.
An influencer is somebody who has a large following on social media and the ability to influence their audience. And an influencer strategy is a plan for how you’re going to use influencers to reach your target consumers.
Sounds simple enough, right? But creating an influencer strategy that gets results is not as easy as it sounds. In fact, it can be quite challenging. But don’t worry, we’re here to help. In this blog post, we’ll give you everything you need to create an influencer strategy that gets results.
Why Do You Need An Influencer Strategy?
As we mentioned, social media is where consumers are spending the majority of their time online. In fact, according to Statista, the average person spends over two hours on social media every day.
And that’s a lot of time. Time that you could be using to reach your target consumers and promote your brand. But you can’t just jump into social media and start promoting your brand willy-nilly. You need a plan. And that’s where an influencer strategy comes in.
An influencer strategy will help you to reach your target consumers on social media in a way that is authentic and organic. And when done correctly, an influencer strategy can be extremely effective.
How Do You Create An Influencer Strategy?
Now that we’ve convinced you that you need an influencer strategy, it’s time to start creating one. Here’s how:
1. Define Your Goals
The first step in creating an influencer strategy is to define your goals. What do you want to achieve with your influencer strategy? Do you want to increase brand awareness? Drive traffic to your website? Boost sales?
It’s important to be clear about what you want to achieve before you start working on your influencer strategy. That way, you can make sure that your strategy is aligned with your goals and that you’re able to measure the success of your campaign.
2. Identify Your Target Consumers
The next step is to identify your target consumers. Who are you trying to reach with your influencer strategy? When you know who your target consumers are, it will be easier to find the right influencers to partner with.
Think about the demographics of your target consumers when you’re identifying them. What is their age, gender, location, and interests? The more specific you can be, the better.
3. Find The Right Influencers
Once you know who your target consumers are, it’s time to start finding influencers who can reach them. There are a few different ways to do this.
- Use an influencer marketing platform like BuzzSumo or Traackr.
- Search for relevant hashtags on social media platforms like Twitter and Instagram.
- Reach out to influencers who have worked with your competitors.
- Use Google AdWords to find influencers who have written about topics related to your brand.
Once you’ve found some potential influencers, it’s time to start narrowing down your list. Look at the number of followers they have, the engagement rate of their posts, and the relevance of their audience to your brand.
4. Contact The Influencers
The next step is to contact the influencers on your list and start building relationships with them. You can do this by commenting on their posts, sending them direct messages, or emailing them.
When you’re reaching out to influencers, be clear about what you want to achieve with your campaign and what you’re willing to offer them in return. Influencers are more likely to work with you if they know what’s in it for them.
5. Create Content
Once you’ve partnered with influencers, it’s time to start creating content. This is where the rubber meets the road and where you’ll start seeing results from your influencer strategy.
There are a few different types of content that you can create with influencers. These include blog posts, social media posts, videos, and photos.
The type of content you create will depend on your goals and the platform you’re using. For example, if you want to increase brand awareness, you might create a series of social media posts with influencers. If you want to drive traffic to your website, you might create a blog post with an influencer.
No matter what type of content you create, make sure that it’s high quality and aligns with your brand identity.
How Do You Track The Performance Of Your Influencer Strategy?
The final step in creating an influencer strategy is to track the performance of your campaign. This is important because it will help you see what’s working and what’s not.
There are a few different metrics you can use to track the performance of your influencer strategy. These include reach, engagement, website traffic, and sales.
To track reach, you can use Google Analytics. For engagement, you can look at the number of likes, comments, and shares on your social media posts. To track website traffic, you can again use Google Analytics. And to track sales, you can ask customers how they found out about your product or service.
Who Makes A Good Influencer?
Now that you know how to create an influencer strategy, you might be wondering who makes a good influencer. The truth is, there is no one-size-fits-all answer to this question.
It depends on your goals and your target consumers. For example, if you’re trying to reach millennial women, you might want to consider working with fashion or beauty bloggers. But if you’re trying to reach business decision-makers, you might want to consider working with industry thought leaders.
Final Thoughts
An influencer strategy can be a great way to reach your target consumers and achieve your business goals. But it’s important to find the right influencers and craft an agreement that meets everyone’s needs. With a little planning and effort, you can create an influencer strategy that gets results. Just remember to be clear about your goals, be realistic in your expectations, and be prepared to put in the work.
