Kajabi creators have earned over $10 billion in cumulative revenue (BusinessWire, 2025), while Teachable and Hotmart Co. have reached $10 billion in combined global creator earnings across nearly 12 million students (Teachable, 2024). Both platforms clearly work. The real question is which one works better for your specific situation as a coach, speaker, or course creator.
This comparison breaks down pricing, features, ease of use, and long-term value so you can make a confident decision without wasting months on the wrong platform.
Key Takeaways
- Kajabi is the all-in-one choice ($143+/mo) with built-in email, funnels, and community, best for coaches who want everything in one place
- Teachable starts at $29/mo and excels at pure course delivery, ideal if you already use external marketing tools
- Kajabi creators average $190K in earnings with teams of 2 or fewer (BusinessWire, 2025)
- Choose based on your business model: coaching bundles favor Kajabi, standalone courses favor Teachable
What’s the Real Difference Between Kajabi and Teachable?
The global online education market reached $203.81 billion in 2025 and is projected to hit $220.80 billion in 2026 (Statista via DemandSage). With that kind of growth, choosing the right platform matters more than ever. The core difference comes down to philosophy: Kajabi builds your entire business infrastructure, while Teachable focuses specifically on course delivery and lets you connect external tools for everything else.
Think of it this way. Kajabi is a fully furnished apartment, everything included, higher rent. Teachable is the unfurnished unit, lower base cost, but you’re buying your own furniture (email marketing, landing pages, community platform) separately.
For coaches and conscious entrepreneurs, this distinction shapes your daily workflow. If you’re running group coaching, online courses, a membership community, and email sequences, Kajabi handles all of that natively. If you’re selling a single signature course and already love your email platform, Teachable keeps things simple and affordable.
Kajabi rates 4.4 out of 5 on G2, while Teachable scores 4.0 out of 5 (G2, 2025). But those numbers don’t tell the whole story. Teachable scores 9.8 for course authoring specifically, while Kajabi leads with 8.1 for product direction versus Teachable’s 5.6. What you prioritize determines which score matters more.
If you’re building a course-based business, the platform you choose becomes your business partner for years. Let’s dig into the specifics.
How Does Pricing Compare in 2026?
Teachable starts at $29 per month (Starter plan, billed annually) with a 7.5% transaction fee on sales, while Kajabi’s entry point is $143 per month for the Basic plan with no transaction fees (Kajabi, 2025; Teachable, 2025). That’s a $114/month gap at the starting level, which sounds massive until you factor in what each platform includes.
Here’s what makes pricing tricky. Teachable’s lower price doesn’t include email marketing, landing pages, or community features. Most coaches using Teachable also pay for ConvertKit ($29-59/mo), a landing page builder ($29-49/mo), and possibly a community platform ($39-99/mo). Those extras can push your total cost above Kajabi’s all-in-one price.
Kajabi’s Basic plan ($143/mo) includes email marketing for up to 10,000 contacts, landing pages, a website builder, and community features. You get 5 products and 1,000 active members. That’s genuinely everything you need to run a coaching business without additional subscriptions.
Teachable’s Builder plan ($69/mo with no transaction fees) is the sweet spot for most course creators. You get unlimited courses, 5 admin-level users, and solid course delivery. But you’re still sourcing your own marketing stack.
Our analysis: A coach running Teachable Builder ($69/mo) plus ConvertKit ($29/mo) plus Carrd landing pages ($19/yr) pays roughly $100/month total. That’s still $43/month less than Kajabi Basic. The gap narrows significantly at higher tiers, and Kajabi’s all-in-one simplicity has real value if you’re not technical.
For coaches just testing their first course, Teachable’s $29/month entry point reduces risk. Once you’re generating consistent revenue and want to consolidate tools, Kajabi’s pricing makes more financial sense.
Which Platform Has Better Features for Coaches?
Kajabi supports over 100,000 creators, with nearly 1,800 who’ve crossed the million-dollar mark (BusinessWire, 2025). Those numbers reflect a platform built for the full creator business lifecycle, not just course hosting. Teachable serves over 200,000 creators across nearly 30,000 live stores (StoreLeads, 2025), showing strong adoption for straightforward course delivery.
Let’s break down the features that matter most for coaching businesses:
Course Creation and Delivery
Teachable earns a 9.8 out of 10 for course authoring on G2, which is exceptional. The course builder is intuitive, supports video, text, quizzes, and certificates. Drip content, completion tracking, and student engagement tools work right out of the box. If your primary need is teaching, Teachable’s course engine is genuinely best-in-class.
Kajabi’s course builder is solid but not quite as refined. Where Kajabi pulls ahead is in product diversity. You can create courses, coaching programs, memberships, podcasts, and digital downloads all from one dashboard. Creators who bundle products earn 4.5 times more than single-product creators (BusinessWire, 2025), and Kajabi makes bundling natural.
Email Marketing and Automation
Kajabi includes a full email marketing suite with visual automations, segmentation, broadcasts, and sequences. For most coaches, this eliminates the need for ConvertKit, Mailchimp, or ActiveCampaign entirely. Teachable added basic email capabilities recently but they’re limited compared to dedicated email tools. Most serious Teachable users still connect an external email platform.
Landing Pages and Funnels
Kajabi’s pipeline builder creates complete sales funnels, from opt-in pages to checkout to upsell sequences. The templates are designed for course creators and coaches specifically. Teachable offers basic sales pages for each course but nothing approaching a full funnel builder. You’ll need Leadpages, ClickFunnels, or a similar tool to build out your marketing funnel on Teachable.
Community Features
Kajabi Community launched as a built-in community space, similar to Circle or Skool but integrated directly with your courses and memberships. For coaches running group programs, this means one login, one platform, one experience for your students. Teachable doesn’t include native community features. Most Teachable users connect a separate community on Facebook Groups, Circle, or Skool.
If you’re building a multi-faceted coaching business with courses, community, and email all working together, Kajabi saves you from managing five different tools. If you’re focused purely on creating and selling courses, Teachable’s dedicated course engine is hard to beat.
How Much Can You Actually Earn on Each Platform?
Kajabi creators average $190,000 in earnings, with the majority working four days a week or less and maintaining teams of two or fewer (BusinessWire, 2025). That’s a compelling picture. But context matters: Kajabi’s higher price point naturally attracts more established creators, which skews the average upward.
Teachable reports that creators produced over 3.8 million pieces of AI-generated content on the platform in 2024 (Teachable, 2024), reaching nearly 12 million students across all 195 globally recognized countries, suggesting creators are actively building and scaling their offerings.
Here’s what nobody else in this comparison space points out: Kajabi publishes detailed creator earnings data because the numbers are impressive. Teachable combines their revenue figures with Hotmart Co. (their parent company’s broader ecosystem), making direct earnings comparisons difficult. The absence of standalone Teachable creator income data isn’t a red flag, but it is worth noting when you see “$10 billion” attached to both platforms.
Fifty-nine percent of Kajabi creators now identify as entrepreneurs rather than just content creators, a 16% year-over-year increase (Tubefilter, 2025). Entrepreneurial creators earn 25% more than social-first creators, according to the same report. This aligns with Kajabi’s positioning as a business platform, not just a course host.
The average Kajabi creator maintains 5 revenue streams, and 75% of six-figure earners have multiple streams (BusinessWire, 2025). If your business model includes coaching packages, courses, a membership, and digital products, Kajabi’s infrastructure supports that complexity natively.
Who Should Choose Kajabi?
With over 70 creators who’ve crossed $10 million in revenue and one who’s surpassed $100 million (BusinessWire, 2025), Kajabi clearly supports serious business growth. But that doesn’t mean it’s right for everyone. Kajabi is the strongest choice for these specific situations:
You’re a coach or consultant running multiple offers. Group coaching, a signature course, a membership community, digital downloads. Kajabi handles all of these from one dashboard with shared contacts, unified analytics, and cross-sell automations. No integrations to maintain, no data syncing between platforms.
You want to consolidate your tech stack. If you’re currently paying for separate email marketing, landing page, course hosting, and community tools, Kajabi replaces them all. The simplicity has real value, especially for solo entrepreneurs or small teams.
Marketing and sales matter as much as teaching. Kajabi’s pipeline builder, email automations, and checkout optimization are built for converting browsers into buyers. If you think of your online business as a marketing operation that happens to deliver courses, Kajabi speaks your language.
You’re not extremely budget-conscious. At $143/month minimum, Kajabi requires a commitment. If you’re still validating your course idea, that’s a lot of overhead. But if you’re generating revenue and want to scale efficiently, the all-in-one cost often beats the combined cost of separate tools.
Who Should Choose Teachable?
Teachable’s nearly 30,000 live stores with 3% quarterly growth (StoreLeads, 2025) demonstrate consistent adoption, particularly among creators who want simplicity and affordability. Teachable makes the most sense in these scenarios:
You’re launching your first course. Teachable’s $29/month Starter plan lets you test your course idea with minimal financial risk. Yes, there’s a 7.5% transaction fee, but when you’re making your first sales, that’s far better than paying $143/month with zero revenue.
You already have a marketing stack you love. If ConvertKit handles your email, your WordPress site handles your content, and you just need a clean place to host and deliver courses, Teachable does that beautifully. Its course authoring tools score 9.8/10 on G2 for good reason.
Your business model is course-centric. If you sell courses (not coaching, not community, not memberships, just courses), Teachable is purpose-built for that. The student experience is polished, completion tracking works well, and the course builder is intuitive.
Budget is a real factor. Teachable Builder at $69/month with zero transaction fees is genuinely affordable for what you get. If you’re a conscious entrepreneur watching every dollar while you build, Teachable gives you professional course delivery without the premium price tag.
What About AI Features on Each Platform?
Teachable creators generated 3.8 million pieces of AI-generated content on the platform in 2024 (Teachable, 2024). Both platforms have invested in AI tools, but they’ve taken different approaches that reflect their overall philosophies.
Teachable’s AI focuses on course creation, helping you generate lesson outlines, quiz questions, and course descriptions. For creators who struggle with the blank page, these tools speed up the content creation process significantly. It’s practical and focused on the teaching workflow.
Kajabi’s AI tools extend across the full business, including email copy generation, landing page content, and marketing automation suggestions. This makes sense given Kajabi’s all-in-one positioning. The AI capabilities on both platforms are evolving rapidly, so expect both feature sets to expand throughout 2026.
Neither platform’s AI tools are a deciding factor on their own. They’re nice additions that save time, but the core platform capabilities, pricing, and business fit should drive your decision. Don’t choose a course platform because of AI features that might change in six months.
How Do You Decide? A Simple Framework
After helping coaches and conscious entrepreneurs choose platforms for years at Lovepixel Agency, we’ve found the decision usually comes down to three questions. Not features, not pricing, not which YouTube reviewer was most convincing. These three questions:
Question 1: How many tools are you willing to manage? If the answer is “as few as possible,” Kajabi. If you enjoy picking best-in-class tools for each function, Teachable plus your preferred stack.
Question 2: What’s your monthly revenue from courses right now? Under $500/month? Start with Teachable to keep costs low while you validate. Over $2,000/month? Kajabi’s all-in-one value makes financial sense. Between those numbers? Either works, lean toward where you’re headed.
Question 3: Is course delivery your whole business, or part of a bigger picture? Courses only, go Teachable. Courses plus coaching plus community plus digital products, go Kajabi. The platform should match your business model, not the other way around.
Both platforms offer free trials. Before committing, build one module of your course on each platform. The one that feels more natural in your hands is probably the right choice, regardless of what any comparison article tells you.
Can You Switch Between Platforms Later?
Yes, but it’s not painless. Course content (videos, text, files) exports from both platforms. Student data, email lists, and purchase history are trickier. Automations and funnels don’t transfer at all, you’d rebuild those from scratch.
The bigger cost of switching is time and momentum. Migrating a course business with active students, ongoing memberships, and marketing automations takes weeks, not days. That’s weeks you’re not creating content, not serving clients, not growing.
This is exactly why the upfront decision matters. Pick the platform that matches where your business is going over the next 2-3 years, not just where it is today. A coach planning to add community, group coaching, and a membership alongside their courses will eventually need Kajabi’s capabilities. Starting there saves the migration headache later.
Frequently Asked Questions
Is Kajabi worth the higher price for new coaches?
For coaches already earning over $2,000/month from courses, Kajabi’s all-in-one platform typically costs less than running Teachable plus separate email, funnel, and community tools. Kajabi creators average $190,000 in earnings with teams of two or fewer (BusinessWire, 2025). For brand new coaches still validating their offer, Teachable’s $29/month entry point reduces financial risk while you build.
Can I use Teachable just for courses and Kajabi for everything else?
Technically yes, but it defeats the purpose of either platform. Teachable scores 9.8/10 for course authoring on G2 (2025), so if courses are your only product, Teachable alone is sufficient. Kajabi’s value comes from integration, so using it alongside Teachable creates redundancy and added cost. Choose one platform and build your full workflow around it.
Which platform is better for coaching businesses with group programs?
Kajabi is stronger for group coaching because it includes native community features, email automations, and membership tiers all connected to your course content. Creators bundling multiple products earn 4.5x more than single-product creators (BusinessWire, 2025). Teachable requires connecting external tools like Circle or Skool for community, which adds cost and complexity.
Does Teachable charge transaction fees on all plans?
Teachable’s Starter plan ($29/mo) charges a 7.5% transaction fee on all sales. The Builder plan ($69/mo) and above have zero transaction fees (Teachable, 2025). If you sell $5,000/month in courses on the Starter plan, you’d pay $375 in fees, making the Builder plan more cost-effective above roughly $920 in monthly sales.
How big is the online course market in 2026?
The global online education market is projected to reach $220.80 billion in 2026 (Statista via DemandSage). The broader e-learning market, including corporate training, is estimated at $320.96 billion (The Business Research Company). Both Kajabi and Teachable serve over 100,000 active creators in this growing market.
Making Your Choice with Confidence
Both Kajabi and Teachable are proven platforms that have helped creators build real businesses. The “best” platform is the one that matches your business model, budget, and growth trajectory.
If you’re a coach or conscious entrepreneur building a multi-offer business with courses, community, and coaching, Kajabi’s all-in-one approach saves time and complexity. If you’re focused on creating exceptional courses and prefer choosing your own marketing tools, Teachable delivers a best-in-class course experience at a lower price point.
Whatever platform you choose, the real work is in creating transformational content and connecting with the people you’re meant to serve. The platform is infrastructure. Your expertise, your perspective, your ability to create genuine transformation, that’s what builds a sustainable business.
Need help setting up your course platform or building a website that converts browsers into students? We help conscious creators build digital businesses that look as good as the transformation they deliver.
