Running a subscription website is a fantastic way to make money online. In this guide, I will explore what a coaching subscription website is and provide practical advice on how to create and succeed with one.

Subscription sites offer recurring revenue, allow coaches to showcase their expertise, build loyal members, and provide a rewarding experience. Before creating a membership website, you should consider your communication methods, the possibility of creating online courses, the benefits of an online community, and the possibility of adapting coaching techniques to a one-to-many teaching model.

What is a Subscription Website?

A subscription website, membership website, is a type of online platform where users pay a recurring fee, often monthly or annually, to access exclusive content, services, or products. These websites create a steady revenue stream for the owner and provide subscribers with ongoing value, typically in the form of updated content, community access, or other services.

How can Coaches, or Anyone, use a Subscription Website, And What Goals Can They Reach?

For coaches, setting up a subscription website can offer several key benefits and help them achieve various goals.

  1. Scalable Business Model: Coaching traditionally involves one-on-one sessions, which can limit a coach’s earning potential due to time constraints. A subscription model allows coaches to reach and monetize a larger audience, transcending the limitations of individual sessions.
  2. Consistent Revenue Stream: Subscription models provide a more predictable and stable income compared to the often fluctuating income from individual coaching sessions or project-based work.
  3. Community Building: Coaches can foster a sense of community among their clients. Subscribers can interact with each other, share experiences, and offer support, enhancing the overall value of the coaching service.
  4. Diverse Content Delivery: Coaches can offer a range of materials such as video courses, webinars, articles, podcasts, and live Q&A sessions. This variety can cater to different learning styles and preferences, making the coaching more effective and engaging.
  5. Automated Services and Products: A subscription site can automate the distribution of certain coaching materials, like self-guided courses or resources, reducing the time coaches spend on administrative tasks.
  6. Customization and Personalization: Coaches can tailor content and programs to different subscriber segments based on their interests, progress, or level of expertise.
  7. Global Reach: Online platforms transcend geographical barriers, allowing coaches to reach and work with clients from all over the world, significantly expanding their client base.
  8. Feedback and Improvement: Regular interaction with a broader audience provides valuable feedback, enabling coaches to refine their methods and offerings continuously.
  9. Enhanced Credibility and Brand Building: A well-maintained subscription site can enhance a coach’s professional image and credibility, helping to attract more clients and opportunities.
  10. Passive Income Opportunities: Coaches can offer pre-recorded sessions, e-books, and other materials as part of the subscription, creating sources of passive income.

How to Create a Membership Website

Creating a successful subscription website for coaches involves several key steps, from understanding your target audience to choosing the right technology and marketing strategies. In this comprehensive guide, we’ll explore how coaches can set up an effective subscription website to expand their reach and grow their business. If this seems daunting, it might be smart to get in touch for some advice, or check out our Portfolio.

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Understanding Your Audience

  1. Identify Your Niche: For your subscription website, pinpoint your unique coaching skills. Whether it’s life, fitness, business, or wellness coaching, understanding your specific niche is crucial for creating content that resonates with your target audience.
  2. Audience Research: Gain insights into the needs, challenges, and preferences of potential subscribers. This research is vital for tailoring your subscription website’s offerings to your audience’s specific needs.

Planning Your Content

  1. Content Strategy: Develop a content strategy for your subscription website that aligns with your coaching philosophy and meets your audience’s needs. This could include webinars, e-books, video tutorials, and interactive sessions. Consistency in content delivery is key to retaining subscribers. If you require some ideas, we’ve got some coaching content inspiration for you!
  2. Exclusive Offerings: Provide unique content on your subscription website that isn’t available for free elsewhere, such as personalized coaching sessions or exclusive resources.

Choosing the Right Platform for Your Subscription Website:

  1. Website Building Platforms: Use platforms like WordPress, Squarespace, or Wix, which offer easy-to-use tools for building a subscription website. WordPress, with its vast array of plugins, is particularly beneficial for creating a subscription-based site.
  2. Membership Plugins: For WordPress users, plugins like MemberPress, Restrict Content Pro, or WooCommerce Memberships are excellent for managing subscriptions. These plugins allow you to create membership levels, subscription plans, and provide restricted access to content.

Setting Up Payment Options

  1. Choosing a Payment Gateway: Choose a reliable payment gateway that supports recurring payments for your subscription website. Options like Stripe, PayPal, and Square are popular and trusted by users.
  2. Pricing Strategy: Decide on your pricing model. It could be a monthly, quarterly, or annual subscription. Consider offering a free trial period to attract new subscribers.

Designing a Subscription Website:

  1. User-Friendly Design: Ensure your website is easy to navigate and visually appealing. A clean layout, professional design, and responsive design for mobile devices are crucial.
  2. Branding: Your website should reflect your brand identity through consistent use of colors, fonts, and logos. This strengthens brand recognition and trust.

Marketing and Promotion

  1. SEO: Optimize your website for search engines to increase visibility. Use relevant keywords, meta descriptions, and high-quality content to improve your search rankings.
  2. Social Media Marketing: Utilize social media platforms to promote your website and engage with your audience. Regular posts, interactive sessions, hashtags, and ads can increase your reach.
  3. Email Marketing: Build an email list to keep your audience informed about new content, offers, and updates. Email marketing is a powerful tool for retaining and engaging subscribers.
  4. Collaborations and Partnerships: Partner with other coaches or influencers in your niche to increase the reach of your subscription website.

Legal and Privacy Considerations

  1. Terms of Service and Privacy Policy: Ensure your website has a clear terms of service and privacy policy that comply with legal standards, particularly concerning user data and subscriptions.
  2. Data Security: Implement robust security measures on your subscription website to protect subscriber data. Regularly updating your site and its security features is essential to safeguard against cyber threats.

Analyzing and Improving

  1. Analytics: Use tools like Google Analytics to track your website’s performance. Monitor metrics like subscriber growth, engagement rates, and traffic sources.
  2. Feedback and Improvement: Regularly seek feedback from your subscribers and make improvements based on their suggestions. This helps in providing value and keeping your content relevant.

What Should Be Included in Your Coaching Subscription Website?

A coaching membership website should be a treasure trove of valuable resources and content for members, providing them with the tools and knowledge they need to thrive. Here are some essential elements that should be included:

  • Membership Resources: This can include e-books, worksheets, templates, and other downloadable materials that support members in their growth and development.
  • Blogs or Videos: Regularly updated blog posts or videos that offer valuable insights, tips, and guidance on various topics related to coaching, personal growth, and achieving success.
  • Live Webinars: Include interactive webinars on your subscription website, allowing members to engage directly with you, ask questions, and learn from expert guest speakers.

Additionally, a coaching membership website can have:

  • Online Courses: In-depth online courses that provide members with a structured learning experience, covering specific topics or skills.
  • Community Area: Create a forum or community space on your subscription website where members can connect, share insights, and receive support from both the coach and fellow members.
  • Exclusive Content: Special content that is only accessible to members, such as interviews with industry leaders, case studies, or behind-the-scenes insights.
Type of ResourceDescription
E-booksComprehensive guides and manuals that provide in-depth information on specific coaching topics.
WorksheetsInteractive exercises and activities that help members apply coaching concepts to their own lives.
TemplatesReady-to-use templates for goal setting, action planning, and other coaching-related tasks.
Video LessonsEngaging video content that delivers coaching lessons, insights, and strategies in an easy-to-understand format.
Audio RecordingsAudio content such as guided meditations, affirmations, or coaching sessions for members to listen to at their convenience.

By providing a diverse range of valuable resources and content, coaching subscription websites can offer an enriching and transformative experience for their members, helping them achieve their goals and unlock their full potential.

3 Profitable Coaching Subscription Models

There are three profitable models that coaches can consider for their business. Each model offers unique benefits and opportunities for success. Let’s explore these models and see how they can help coaches monetize their expertise and create a thriving online community.

1. Group Coaching Subscription Websites

This model involves taking a group of individuals through a coaching journey to achieve a shared goal. Group coaching subscription websites offer scalability, allowing coaches to reach a larger audience and provide support to multiple members at once. This model also fosters a sense of community among members, as they can share experiences, learn from one another, and provide support and accountability.

2. Subscription Boxes

Subscription boxes have gained popularity, and coaches can leverage this model to add an element of excitement and engagement to their membership experience on their subscription website. Coaches can send physical products, such as workbooks, journals, or small motivational items, to paying members regularly. This provides tangible value and keeps members engaged and excited about their coaching journey on the subscription website.

3. Accountability Memberships

In an accountability membership model, coaches help members prioritize their goals and stay accountable to them. This model focuses on providing personalized support and guidance to individual members, helping them overcome roadblocks and achieve their desired outcomes. Accountability memberships, especially in the context of a subscription website, foster strong relationships between coaches and members, as the coach plays a crucial role in keeping members on track and motivated.

Coaching Membership ModelBenefitsKey Features
Group Coaching Subscription WebsitesScalability, sense of community, support, and accountabilityShared coaching journey, group interactions, regular coaching sessions, accountability check-ins
Subscription BoxesExcitement, engagement, tangible valueRegular delivery of physical products, personalized notes, exclusive content
Accountability MembershipsPersonalized support, guidance, and motivationOne-on-one coaching sessions, goal setting, progress tracking, accountability check-ins

Do I Really Need a Website?

As a coach or consultant, having a website is essential. It serves as your business’s digital hub, showcasing your services and expertise. This online storefront is always open, answering queries and displaying your offerings.

A key advantage of a website is its capacity for recurring income. Through it, you can effortlessly sell digital products, online courses, or coaching programs. The subscription website should seamlessly integrate within your ‘normal’ website.

This model means earning money even when you’re not actively working. Furthermore, a website significantly bolsters your credibility. It allows you to exhibit your past successes, drawing in more clients in a competitive market.

Moreover, your website links to your social media, aids in growing your email list, and provides valuable resources to your audience. It strengthens your online presence. With this enhanced digital footprint, you can reach clients globally, broadening your impact.

The Benefits of Having a Website:

  • Establishes credibility and trustworthiness.
  • Acts as a central hub for your business, especially for subscription-based models.
  • Generates recurring income through various digital offerings.
  • Provides a platform for 24/7 selling and customer interaction.
  • Offers an effective way to answer customer questions and engage with your audience.
  • Allows potential clients to easily contact you and subscribe to your services.
  • Integrates with social networks and other online platforms for broader reach and marketing.

Cost Breakdown and Budgeting for a Subscription Website

Setting up and maintaining a subscription website involves various costs that need to be budgeted for effectively. Here’s a detailed breakdown of these costs:

  1. Domain Registration: This is your website’s address on the internet. The cost typically ranges from $10 to $20 per year.
  2. Web Hosting: Reliable hosting is crucial for website performance. Shared hosting can start as low as $3 to $10 per month, while dedicated hosting can range from $80 to $300 per month, depending on the traffic and resources needed.
  3. Website Design: If you’re designing the website yourself using platforms like WordPress, the cost can be minimal (about $50 to $100 for a premium theme). However, hiring a professional designer can cost anywhere from $500 to $5,000, depending on the complexity.
  4. Plugin Subscriptions: Essential for functionality like membership management, SEO, and security. Costs can range from $50 to $200 per year for each premium plugin.
  5. Marketing: Initial marketing efforts might include social media advertising, email marketing, and content marketing. A starting budget can be around $500 to $1000 per month.
  6. Maintenance and Upgrades: Website maintenance includes updating content, plugins, and themes, which can cost about $100 to $300 per month.
  7. ROI Analysis: Consider your expected number of subscribers and subscription fees to project revenue. For instance, if the monthly subscription is $30 and you aim for 100 subscribers, your monthly revenue will be $3,000. Subtract your monthly costs to estimate profit and ROI.

Budgeting Tips:

  • Start with essential features and scale up as your subscriber base grows.
  • Reinvest a portion of your profits into marketing and website improvements.
  • Monitor your costs regularly and adjust your strategies as needed.

Passive Income and Upselling Strategies

Creating passive income streams and upselling are vital for maximizing revenue from your subscription website.

  1. Developing Passive Income Products:
    • E-books: Share your expertise through e-books. Costs involve time for writing and potential fees for editing and cover design (around $200 to $500).
    • Recorded Webinar Series: Record webinars and sell them. Costs include webinar hosting tools and video editing software (approximately $100 to $300).
  2. Marketing Your Products:
    • Utilize your email list and social media to market these products.
    • Offer free samples or chapters to entice subscribers.
  3. Upselling Techniques:
    • Tiered Subscription Levels: Create basic, premium, and VIP levels with increasing access to content and features.
    • Exclusive Offers: Provide exclusive offers or discounts on higher tiers or bundle products for an attractive price.
  4. Creating Tiered Levels:
    • Basic Tier: Access to standard content and resources.
    • Premium Tier: Includes everything in Basic, plus additional resources like exclusive webinars.
    • VIP Tier: All Premium benefits plus one-on-one coaching sessions or personalized content.


In conclusion, establishing a coaching or subscription website offers a dynamic and scalable way for coaches to expand their reach and build a sustainable online business. By understanding your audience, offering diverse and engaging content, and effectively managing the technical and financial aspects, you can create a thriving online community. Incorporating passive income streams and upselling strategies further enhances revenue potential. With commitment, creativity, and a focus on continuous improvement, a subscription website can be a powerful tool in your coaching arsenal, providing value to your clients and contributing significantly to your professional success.


How much does it typically cost to start a coaching subscription website?

The cost can vary depending on factors like hosting, design, and marketing. Initial setup costs can range from $500 to $5,500, with ongoing monthly expenses of $100 to $1,000 for maintenance and marketing.

Can I run a subscription website without technical expertise?

Yes, platforms like WordPress, Squarespace, or Wix offer user-friendly interfaces. However, for more complex features, you might need to hire a professional web designer.

How long does it take to set up a coaching subscription website?

The setup time can vary from a few weeks to a couple of months, depending on the complexity of the website and the readiness of your content.

What are some effective ways to market my subscription website?

Utilize social media marketing, email marketing, SEO, and collaborations with other coaches or influencers in your niche to increase visibility and attract subscribers.

Is it possible to create a subscription website that caters to an international audience?

Absolutely! Online platforms enable global reach, allowing you to work with clients from various parts of the world.