The Challenge

Color Analysis is a leading personal color consulting platform founded by Michelle Lewis, a certified color analyst on a mission to make color analysis accessible to everyone. With a growing community of over 1,000 clients who had found their perfect color match, a popular blog, a published book (“Color Secrets”), and a network of certified analysts, Michelle needed a digital home that could match the energy and inclusivity of her brand. The existing site struggled to serve the diverse needs of her audience, from first-time visitors curious about seasonal palettes to certified analysts seeking professional tools and training.

Our Approach

We worked closely with Michelle to build a digital experience that honored the core philosophy behind Color Analysis: color is for everyone. The solution included Brand Strategy, Web Design, User Journey Mapping, and E-Commerce Integration, all designed to simplify a complex topic and guide every visitor toward the right experience for them.

• Brand Strategy: Refined the visual identity and messaging to communicate warmth, expertise, and accessibility, positioning Color Analysis as the go-to destination for personal color discovery rather than a single-method franchise.
• Web Design: Designed a vibrant, welcoming site that organizes multiple service pathways (seasonal analysis, tonal analysis, virtual consultations, self-guided classes) into an intuitive flow so visitors can self-select based on their needs and budget.
• User Journey Mapping: Created clear decision paths (“I need 100% help,” “I’d rather take a class,” “Show me free options”) so every visitor, regardless of experience level, finds their ideal next step within seconds.
• E-Commerce Integration: Built a seamless shop experience for color fans, drapes, analyst supplies, and Michelle’s book, turning the site into a revenue engine beyond consultations alone.

Key Highlights

• Multi-Method Platform: Unlike single-system color analysis sites, the design showcases seasonal, tonal, and virtual analysis methods side by side, letting clients choose what resonates with them.
• Analyst Directory: Built a curated analyst discovery experience so clients can find the right specialist for their unique needs, supporting Color Analysis’s growing network of certified professionals.
• Content-Driven Growth: Integrated blog, quiz funnel, and social proof (TikTok, Pinterest, Instagram) to create a content ecosystem that drives organic traffic and builds trust before the first consultation.

The Results

Community-Powered Growth: The new platform supported Color Analysis’s expansion from a solo practice to a multi-analyst directory with a thriving community, an e-commerce shop, and a certification program.

Simplified Discovery: The redesigned user journey dramatically reduced friction for new visitors, guiding them from curiosity to booked consultation through clear, empathetic pathways that meet people where they are.

What Set This Project Apart?

Color Analysis isn’t just a service, it’s a movement to democratize personal style. The challenge was designing a platform that could hold the complexity of multiple color systems, a growing analyst network, an e-commerce shop, and a content library while still feeling simple and joyful. By leading with the visitor’s self-identified needs and building clear pathways from there, we created a site that feels as welcoming as the brand itself.

Client Testimonial

“They made the brand feel both luxurious and highly practical.” — Michelle Lewis, Color Analysis

Project Breakdown

• Duration: 3 months
• Scope: Brand Strategy, Web Design, User Journey Mapping, E-Commerce Integration