The Challenge

Alcohol-Free Lifestyle, founded by James Swanwick, helps high-performing executives and entrepreneurs quit drinking through premium coaching programs. With a proven 90-day methodology (Project 90) that has served 2,000+ clients and achieved a 98% drinking reduction rate, the brand needed a digital ecosystem that could match the scale of its mission. The existing online presence didn’t fully support their expanding media library, podcast content, educational resources, and high-ticket coaching funnels, all of which needed to work together seamlessly.

Our Approach

We worked closely with the Alcohol-Free Lifestyle team to architect a complete digital platform that could support their large-scale media and education ecosystem. The solution included Strategy, Web Design, Content Architecture, and Ongoing Maintenance & Support. Every element was designed to guide visitors from awareness to enrollment in their signature coaching programs.

• Strategy: Mapped the full customer journey from podcast listeners, YouTube viewers, and social media followers through to high-ticket coaching enrollment, ensuring each touchpoint reinforced trust and credibility.
• Web Design: Built a clean, professional platform that organizes a vast library of media content, blog posts, podcast episodes, and program information into an intuitive experience that speaks directly to executives and high achievers.
• Content Architecture: Structured the site to house hundreds of educational resources, testimonials, and media appearances while keeping the path to Project 90 enrollment clear and compelling.
• Ongoing Maintenance & Support: Provided continuous optimization, performance monitoring, and technical support to keep the platform running smoothly as the content library and traffic continued to grow.

Key Highlights

• Scalable Media Hub: Designed a content architecture that seamlessly integrates podcast episodes, video content, blog articles, and educational resources into a single cohesive platform.
• Conversion-Focused Funnels: Built enrollment pathways optimized for their premium coaching programs, connecting top-of-funnel content consumers to high-ticket offers with clear calls to action throughout.

The Results

A Unified Digital Ecosystem: The new platform brought together all of Alcohol-Free Lifestyle’s content channels, media assets, and coaching programs under one roof. Visitors can now move naturally from discovering a podcast episode or blog post to exploring Project 90 and booking a consultation.

Sustained Growth at Scale: With a robust infrastructure and ongoing support, the platform handles growing traffic and an ever-expanding content library without sacrificing performance or user experience, supporting the brand’s continued expansion into new markets.

What Set This Project Apart

The scope of this project went well beyond a standard website build. Alcohol-Free Lifestyle operates at the intersection of media, education, and premium coaching, which required a platform that could serve all three audiences simultaneously. Our ability to create a unified system that organizes massive amounts of content while still driving conversions to their flagship program is what made this partnership so effective.

Client Testimonial

“The website now supports a large-scale media and education ecosystem.” — Alcohol-Free Lifestyle

Project Breakdown

• Duration: 3 months and ongoing
• Scope: Strategy, Web Design, Content Architecture, Ongoing Maintenance & Support